Privacy Policy
Last updated: November 9, 2026
This explains what Run It Bak collects, why, and what we do with it. We don’t sell your data.
What we collect
- Account: your email address and your password (stored scrambled, never in plain text).
- Your clips and what you make: the videos you upload, their transcripts, your hooks, subtitle settings, and your profile name, handle and photo.
- Billing: your plan, its status and your Stripe customer number. Your card details go straight to Stripe. We never see them.
- Sign-up details: the IP address and device you signed up from (to stop free-clip abuse), and which page or link brought you to us (for example a reel, an ad or a link in a bio).
- Messages: anything you send us through the Support page or email.
Cookies, the Meta Pixel and Meta’s Conversions API
- rib_session: keeps you signed in, for 30 days.
- rib_device: a random number that remembers this device, so each device gets one free clip. Lasts 400 days.
- Meta Pixel: our public pages (home, sales, pricing, kit, support, sign-up and sign-in pages, and the thank-you pages after you pay) use Meta’s Pixel. It sets two Meta cookies for 90 days: one that recognizes your browser, and, if you came from one of our ads, one that remembers that ad click. It is never used inside the app where you work on your clips.
- Meta’s Conversions API: our server also tells Meta directly when someone visits those pages, confirms a new account, gets their free clip’s posts, opens a checkout, or buys (with the amount and what was bought). With each of these we send your email address and account number in scrambled form (hashed, so Meta can match them to a Meta account but can’t read them), your first name in the same scrambled form if you signed up with Google, your IP address, your browser type and those two Meta cookie values.
- Why: so we can see which ads bring people who sign up and pay, and show our ads to people more likely to want Run It Bak (and stop showing plan ads to people who already pay). We never share your clips, videos, password or card details with Meta. You can limit ads based on this in your Facebook and Instagram ad settings (“Ad preferences”), or by blocking third-party cookies in your browser.
- Stripe sets its own cookies on its checkout page.
How long we keep things
- Finished videos: deleted 24 hours after you first download them completely (the Download button or the ZIP). Watching a preview doesn’t count. Videos you never download stay in your account.
- Render copies: copies of your clip made while a video is being created are deleted within 3 days.
- Free accounts: deleted, with all clips and videos, 14 days after the last upload. We email you on day 10. We keep only your email address afterwards, so the free clip can’t be claimed again.
- Paid accounts: kept while you’re subscribed. If you cancel, your plan runs to the end of the period you paid for; 14 days after it ends, your workspace (clips, comic profiles and any videos still in it) is deleted. Your account and any pack credits stay. Email us anytime to delete everything.
- Billing records: kept as long as the law requires.
Who helps us run Run It Bak
We share data only with companies that help run the service, and only what they need:
- Stripe: payments.
- Fly.io and Amazon Web Services: hosting, storage and creating your videos (in the United States).
- An email provider: sign-up, password and account emails.
- A speech-to-text service: turns your clip’s audio into subtitles.
- A writing service: suggests on-screen hooks from your clip’s transcript.
- Meta: ad measurement through the Pixel and the Conversions API, as described above.
We may also share information if the law requires it.
Your choices
- See, correct or download what we have about you, or delete your account: email support@runitbak.co and we’ll do it within 30 days.
- Change your email and password on your Account page.
- We only email you about your account (and, rarely, important changes). No marketing lists.
Security
Every account has its own private workspace, connections are encrypted (HTTPS), and passwords are stored scrambled. No system is perfect: if something goes wrong that affects your data, we’ll tell you.
Children
Run It Bak is for adults (18+). We don’t knowingly collect data from children.
Changes
If we change this policy, the date at the top changes. For big changes we’ll email you first.