43K to 88K followers in his first 30 days. +34,623 followers and 13.1M views in 9 days.
The Instagram Growth Kit · $27
Your best joke already worked. Here’s how to make it work every day.
The 14-page posting system behind 35.6M+ views for comics I work with. You get which clips to post, in which format, in what order, and how to tell what’s working. Set it up in one evening.
Get my growth kit · $2730-day money-back guarantee · One-time payment by Stripe · Free with any plan
You told the joke. The room laughed. You posted the clip, it had a good couple of days… and then it was gone. Buried under everything you posted after it.
Most comics post a clip once and quit. Not because the joke stopped being funny. Because it got one shot, and it went mostly to people who already follow you. They’ve heard it. Some of them were there.
So you keep writing new material for the internet, while your best, already-proven jokes sit in your camera roll like a closer you never got to do.
The usual advice doesn’t fit a working comic.
“Post every day.” “Chase what’s trending.” That works if you have a full-time editor and nothing else to do. For a working comic it means a new clip a day, a dozen edits, and guessing which ones count. Judging it all by views is like judging a set by how many people walked past the club.
It’s not your jokes. It’s the crowd you’re showing them to.
Instagram’s Trial Reels show your post to people who don’t follow you yet. For the comics I work with, 97–99% of Trial Reel views are brand-new people. To them, your best joke is new. So the same joke can win again, and again, in new formats with new hooks.
The unique mechanism
The Run It Bak Method
- Find your outliers. The jokes that already beat your usual. Sort by follows, not views.
- Make 10 posts from each one. 10 formats, subtitled, each with a hook that grabs a different crowd.
- Post every other day. 3–5 jokes in rotation, never the same joke twice in a day. Check four numbers on Sunday and keep what’s winning.
The Instagram Growth Kit is the Run It Bak Method written down: 14 pages, a 30-day plan and 50 hook templates. It’s what I run for the comics I work with, so you can run it yourself.
Who wrote it
I’m Pierce from PWR Media. I post comics’ clips as Trial Reels. Along the way I noticed something: the jokes that had already done well kept doing well again, in new formats with new hooks, to new people. So I stopped chasing new clips and built a system around reposting proven ones. It took months of testing and hundreds of posts that went nowhere. This kit is the part that worked.
Results
Comic A
Comic B
Comic C
A comic with 54K followers
Same comic, same week
35.6M+
views generated for comics I work with.
98.5–99.1% of those views came from people who didn’t follow them yet.
From −1 follower a day to +316 a day in her first 9 days. 2.2M views, +4,465 followers.
14.6M views, +16,780 followers, 6.3M people reached.
54K to 70K in 10 days.
A main-page post: 686K views, 265 follows. One Trial Reel: 341K views, 950 follows. About 7× more follows per view.
From each comic’s Instagram Insights, from the day we started to Nov 3, 2026. Results vary.
What’s inside
14 pages. Every one does a job.
- Find your outliers p. 4Where to look in Insights and why you sort by follows.Saves you guessing which clip to post. You start with jokes an audience already voted for.
- Which of the 10 formats to post, and when p. 5One line per format, plus the one rule for your main grid.Gets you 10 fresh posts from one clip, without your grid showing the same joke twice.
- The every-other-day rotation p. 6A week laid out joke by joke.Saves you “what do I post today?” every morning.
- Captions p. 7A three-line formula with an example, and the one rule.Gets you captions that keep people watching and put your shows in front of every new follower.
- How to spot a winner p. 8The four numbers that matter (it’s not views) and what to do when a joke wins, stalls or comes back.Saves you dropping a joke the week before it would have taken off.
- 50 hook templates pp. 9–11Fill in the blanks, sorted by type, with three rules.Gets you a different hook for every crowd your joke can reach.
- The 30-day plan p. 12Week by week, plus a 15-minute Sunday review.Gets you a routine you can keep, not a burst you can’t.
- The mistakes that waste your clips p. 13Saves you the hundreds of dead posts it took me to learn them.
Bonus for new buyers
Your first clip, free. Buying the kit makes you a Run It Bak account. Upload one clip that already landed and get all 10 posts, no card, so you can start the plan the same night.
Price
Working this out alone costs months of testing and hundreds of posts that go nowhere. The kit is what came out the other side.
$27, one time.
About a two-drink minimum, except this one works every night of the month.
It’s also included free with every Run It Bak plan, from $29 a month. See plans
Get my growth kit · $2730-day money-back guarantee · One-time payment by Stripe · Free with any plan
Guarantee
The “Worth It in 30 Days” Guarantee
Run the plan. If it doesn’t help within 30 days, reply to your receipt email and you get your $27 back, all of it. No form, no questions.
Questions
Good to know.
How is this different from “post every day”?
You don’t need new clips. You post the jokes that already worked, to people who haven’t seen them, in 10 formats, every other day.
How long does it take?
One evening to set up: find your outliers, write their hooks, plan the month. After that, 15 minutes on Sunday.
I don’t have a viral clip.
You don’t need one. Page 4 shows you how to find your best performers, even small ones, and give old clips a second life.
Do I need Run It Bak?
It’s the fastest way to make the 10 formats, and your first clip is free. The plan, captions and hooks work with any clips.
Where do I post them?
Made for Instagram Trial Reels. They work anywhere short videos do: TikTok, YouTube Shorts, Facebook Reels.
How do I get it?
Right after you pay, you can download it (a new account picks a password first). We also email you the link, and it stays under My kit on your Account page.
I’m on a plan. Do I pay?
No. It’s included with every paid plan. Find it under My kit on your Account page.
What if it doesn’t work for me?
30 days, money back. You’ll still have the 50 hooks.
Your next fan already exists. They just haven’t seen the clip yet.
Find your outliers tonight, and post the first one tomorrow.
Get my growth kit · $2730-day money-back guarantee · One-time payment by Stripe · Free with any plan
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